How Slow Websites Kill Conversions (And What to Do About It)

Amazon found that every 100ms of latency cost them 1% in sales. Google discovered that a 0.5-second increase in search page generation time dropped traffic by 20%. These aren't edge cases—they're consistent patterns across every industry.

For a WordPress site generating £10,000 per month in revenue, a 1-second improvement in load time could mean an additional £700-1,400 per month in conversions. Over a year, that's £8,400-16,800 in recovered revenue.

Google's research shows that as page load time increases from 1 second to 3 seconds, the probability of bounce increases by 32%. At 5 seconds, it increases by 90%. At 10 seconds, it increases by 123%.

Most shared WordPress hosting delivers load times of 2-4 seconds. That means a significant percentage of your visitors are leaving before they ever see your content, products, or services.

Over 60% of web traffic now comes from mobile devices, where network conditions are less predictable and processing power is limited. A site that loads in 2 seconds on desktop might take 5-8 seconds on a mobile connection.

Google's mobile-first indexing means your mobile performance directly impacts your search rankings. If your mobile site is slow, you're losing both visitors and search visibility.

You can spend weeks optimising code, compressing images, and configuring caching plugins. Or you can move to a hosting platform that handles all of this automatically.

G7Cloud customers typically see a 3-5x improvement in load times simply by migrating their existing site—no code changes, no plugin configuration, no ongoing maintenance. The platform handles performance at the infrastructure level.